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Remedy Becomes a Founding Member of the MMA Canada Council

Remedy Communications Helps Found Mobile Marketing Association Canada Council

Remedy Communications is proud to announce their role as a founding member of the Mobile Marketing Association (MMA) Canada Council. The MMA is the world’s leading non-profit trade association for mobile marketing and related technologies. The launch of the MMA Canada Council was announced during the CTIA Wireless 2010 conference held March 22-25 in Las Vegas, Nevada. The MMA Canada Council will help establish guidelines and best practices for the Canadian mobile market. Doug Thompson, Remedy CEO, commented that “Remedy’s founding member status with the MMA Canada Council represents our commitment to mobile media as a key capability for our… Read full post »

Remedy in the National Post

In the News

Remedy Communications is in the news again, this time in a National Post article on mobile marketing. The National Post interviewed Michael Keefe, Director of Social, Mobile and Immersive Media at Remedy Communications. He discussed how the launch of the iPhone changed the landscape forever and how 2010 is the beginning of the "golden age" of mobile marketing. We at Remedy believe there will be many opportunities for creative ideas and experimentation over the next few years, in order to discover the most effective business models. Michael has been developing innovative mobile and online products and  solutions for close to… Read full post »

Success in Social Media: Lessons from Enterprise 2.0

Connecting People to People Not to Technology

It's all about people - or that was the message from the recent Enterprise 2.0 conference held in San Francisco. Remedy had a strong presence at the conference, supporting a significant technology launch by Linden Lab. The experience of hosting a 'mixed reality event' is probably the subject of a future post - but we managed to extend the reach from a few hundred people on-site (and lined up in the hallways!) to several thousand on-line. While the conference was focused on how to bring social media tools inside the enterprise, there were broader lessons that could apply to stakeholder… Read full post »

Branding in the Age of Social Media

But Is Transparency at Odds with Regulation in Pharma Marketing?

Brands must move past promises and into fulfillment, must shift from control to transparency: but are these new values compatible with tightly regulated markets like healthcare? The Ronnestam Group of Sweden neatly summarizes many of the lessons for brands resulting from the growth of online communities and social media such as Twitter and Facebook. They propose, as others do, that social media is upending traditional notions of brand development, and highlight ten 'shifts in thinking', including moving from notions of customers to followers, from marketing to entertainment, or from structural bindings to trust. "What you’re looking at is a brand… Read full post »