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Remedy in the National Post
Remedy in the National Post

Remedy in the National Post

In the News

Remedy Communications is in the news again, this time in a National Post article on mobile marketing.

The National Post interviewed Michael Keefe, Director of Social, Mobile and Immersive Media at Remedy Communications. He discussed how the launch of the iPhone changed the landscape forever and how 2010 is the beginning of the "golden age" of mobile marketing.

We at Remedy believe there will be many opportunities for creative ideas and experimentation over the next few years, in order to discover the most effective business models.

Michael has been developing innovative mobile and online products and  solutions for close to 20 years. Since 2005, Michael has focused primarily on the mobile sector, leading industry initiatives in developing strategies and best practices for mobile commerce (bank/payments), shopping and related loyalty and rewards programs for brands including British Airways, VISA, Royal Bank of Canada and Western Union. In parallel, Michael pioneered the use of social media to create bridges between brands and their customers. Michael speaks regularly on mobile and social media and holds senior leadership positions in mobile industry associations including the Mobile Marketing Association (MMA) and dotmobi Advisory Group (MAG).

Mobile marketing is the most personal type of marketing. The fact it is permission-based and real-time, differentiates it from all other channels. With Remedy’s focus on promoting health and wellness (in the broadest sense), mobile combines with social and 3D immersive media to create an innovation-based set of tools that speak directly to the personal needs and interests of  consumers and health care professionals.  A person’s mobile device  become a “lifestyle remote control” - to manage their lives more productively. Integrating mobile with social and 3D immersive media creates a powerful new combination that extends a person’s “presence” across social networks and geographies – changing how they interact with the world,  and manage relationships with people and brands

"In the next two to four years every brand is going to need to be here in some meaningful way," Keefe predicts. "Mobile as a channel for marketers and advertisers has become part of the family."
rob walker
Remedy in the National Post

rob walker

Rob Walker is the Project Manager of Social and Immersive Media at Remedy. He helps produce Metanomics and spends a great deal of time in virtual worlds, where he talks about branding, social media and strategy with dragons and clockwork robots over tea.