our work: case study

Building Conviction and Confidence for Smoking Cessation
Building Conviction and Confidence for Smoking Cessation

Building Conviction and Confidence for Smoking Cessation

Family physicians benefited from the program on smoking cessation because it provided easy-to-use materials at the point of care as well as credible information on new therapies. The program was delivered in multiple media including a CD-ROM, continuing medical education workshops, and a patient counseling guide and handout. Remedy partnered with Queen’s University to conduct a literature review and an advisory board, as well as develop PAAB-exempt materials.

The Big Picture

Most clinicians need practical tools and materials that recognize their limited time and resources. Education and marketing programs should help to facilitate change at the point of care. The challenge with smoking cessation is twofold:

  • Identifying patients for whom an investment in counseling may result in change;
  • Providing time-effective ways to communicate therapeutic options.

The program delivered credible education backed-materials that are useful at the point of care.

Digging Deeper

A literature review allowed Remedy to dig deeper than a needs assessment: it helped uncover both comparative therapy data and leading approaches to behavioral counseling. The materials were based on a conviction/confidence model which became the underpinning for program success.

In Practice

The program was extremely well received. So much so that individual clinics made copies of the materials and held their own independent education sessions, as well as posted counseling materials in patient waiting areas...